Before the advent of the internet, companies had to spend a lot of money to promote their products and services through traditional media such as television, radio and newspapers. Doorstep selling and the physical distribution of flyers are also common marketing tactics. However, the advent of the internet and social media has enabled companies to reach their target audience more efficiently and at a lower cost.
In the world of cryptocurrencies, a novel form of marketing is in the spotlight. This new phenomenon is called “airdrops”.
In this article, we will be discussing some of the best strategies to become eligible for airdrops.
What is an Airdrop?
An airdrop involves distributing crypto tokens for free to early adopters of a decentralised application, blockchain service, or other cryptocurrency user. Airdropped tokens are typically used for protocol governance and utilities within an application.
Many cryptos and DeFi projects have allocated governance tokens worth thousands of dollars to individual community members, highlighting the lucrative opportunity of being early to projects.
Airdrops also work as an effective marketing tool for protocols to pull in new users. The anticipation of free airdrops has prompted increased activity on protocols that don’t have their own tokens.
For many crypto enthusiasts, airdrops are a way to receive thousands of dollars worth of tokens with a low upfront investment. The phenomenon has caused lots of noise and excitement among crypto users looking to become qualified to claim lucrative giveaways.
The Best Strategies to Become Eligible for Token Airdrops
One way to increase the odds of receiving free tokens is to scout for potential airdrops. Users can begin by finding notable projects that do not have a token but may create in the future. Often, projects leave hints that suggest they may drop a token in the future. Projects frequently allocate 5 to 10% of their token supply to early users during token generation events.
Scouting for Potential Airdrops
Dedicated crypto airdrop websites, social media groups, and forums also provide valuable information about rumoured airdrops. Perhaps the most useful resource is DeFi Airdrops, a Twitter account that specialises in highlighting likely airdrops in advance. DeFi Llama’s airdrop page also highlights tokenless protocols that may organise airdrops.
Some of the key projects rumoured to be preparing for airdrops in 2022 include NFT marketplaces like OpenSea and Foundation, the Ethereum Layer 2 projects Arbitrum, Optimism, and StarkWare, DeFi protocols like Set Protocol, Opyn, and Shell Protocol, and large cross-chain bridges like Hop Protocol.
Support New Crypto Projects
In addition to scouting for projects, one effective strategy to increase the chances of receiving an airdrop reward is to actively use projects on blockchains like Ethereum, Solana, Fantom, Avalanche, and Cosmos.
Users can consider experimenting with tokenless applications across niches like DeFi, NFTs, and GameFi. For example, if a promising lending protocol emerges on Ethereum, adding tokens to its liquidity pools may lead to an airdrop in the future.
While many of the biggest airdrops to date have happened on Ethereum, getting immersed in other ecosystems and experimenting with the technology as much as possible should only increase the chances of a future payout.
Become Active to Meet Complex Eligibility Criteria
While being an early user of new protocols is the first step toward receiving potential airdrops, making only one or two transactions may not be enough to qualify.
The airdrop space has evolved dramatically over the past few years. While thousands of users received lucrative airdrops from projects like Uniswap, Ethereum Name Service, and dYdX after making just one or two Ethereum transactions, airdrop eligibility criteria have become stricter across the board (that’s partly thanks to cases like last year’s Divergence Ventures saga, in which the VC fund farmed $2.5 million in tokens from Ribbon Finance after investing in the project).
In recent months, many projects have used strict eligibility requirements. ParaSwap’s November 2021 airdrop was restricted to users who had made at least five swaps and mostly went to users who had used the application on more than one blockchain. Last week, CowSwap, another decentralised exchange aggregator on Ethereum, announced that its airdrop would be for traders who had transacted a minimum volume of $1,000 across at least three trades.
Due to the strict eligibility criteria some protocols require, users may opt for becoming more active with projects with every wallet they use to increase their chances of receiving a token payout.
Search for High-Value Airdrops on Ethereum Blockchain
Of all the Layer 1 blockchains with active DeFi and NFT ecosystems, Ethereum has historically been the best network for the most lucrative airdrops by some distance. Uniswap, 1inch, dYdX, Ethereum Name Service, Paraswap, and other projects all distributed at least $1,000 worth of tokens per user when they airdropped their tokens on the network. In some cases, the rewards were much higher (those who held onto their tokens were often rewarded with higher returns). Such lucrative airdrops have been more difficult to come by on alternative Layer 1 blockchains like Solana, Avalanche, Fantom, and Polygon, where transaction fees are considerably less than Ethereum.
The value of airdrops on networks other than Ethereum often gets diluted due to the sheer volume of user wallets interacting on those networks. Plus, many projects on blockchains other than Ethereum opt to keep their tokens for liquidity mining and other incentivisation programs.
Teams on Layer 1 networks with affordable transaction fees often opt for liquidity mining programs to avoid airdrop farming scenarios—users game giveaways by interacting with a protocol using tens or even hundreds of Web3 wallets. As a result, using Ethereum-based projects is often more likely to lead to an airdrop.
A case in point for this is LooksRare, a new NFT marketplace that airdropped tokens to OpenSea users last month. For the airdrop, the LooksRare team only included OpenSea addresses that had traded at least 3 ETH on OpenSea’s Ethereum application. OpenSea users on Polygon, meanwhile, did not make the cut.
To use Ethereum and become eligible for airdrops on the network, users need to acquire ETH. It’s important to be aware of the high gas costs on the network—making transactions when there is less traffic can reduce costs.
Minting, Buying and Holding NFTs
Minting, buying, and holding NFTs is another top strategy to get in on airdrops. Many crypto enthusiasts have speculated that NFT collections may launch governance tokens in the future. Bored Ape Yacht Club, for example, has already confirmed its plans to launch a token.
Holding the right NFT can also entitle holders to new NFTs. Bored Ape Yacht Club airdropped Bored Ape Kennel Club NFTs and Mutant Serums to Bored Ape holders, while other collections like Cool Cats and Damien Hirst’s The Currency have also given away new NFTs to holders to keep their communities engaged.
Becoming active in the NFT space and identifying projects with strong communities is one of the best ways to qualify for airdrops, both in governance tokens and new NFTs.
Staking Tokens in Cosmos Ecosystem
For users looking to qualify for airdrops just from holding and staking tokens, the Cosmos ecosystem may be one of the best places to start. On Cosmos, many projects distribute tokens to ATOM stakers.
Cosmos is a Layer 0 blockchain interoperability protocol that connects various Layer 1 chains through a central gateway. One feature that makes Cosmos distinct from other blockchains is the concept of “stakedrops,” which refers to airdrops given for staking tokens on the network.
Many ATOM stakers have received airdrops from projects building on the network over the last few months.
Besides ATOM, many crypto users have received airdrops from staking the tokens for other Cosmos-based networks like Terra (LUNA) and Osmosis (OSMO). While Cosmos stakedrops are rarely as lucrative as Ethereum, the eligibility criteria are simpler.
In an era where scams are everywhere, it may be essential to visit the official site of a project before sharing crucial details in a bid to participate in an Airdrop. By visiting the official website and social media pages, you should be able to filter scam sites that ask for private wallet information.