Novelship, Southeast Asia’s largest online sneaker seller, accepts payment in three cryptocurrencies: Bitcoin (BTC), Ether (ETH), and USDT. The sneaker shop explains that it is responding to the interest shown by its customers. The brand relies on the TripleA payment platform to carry out the project.
Sneaker store Novelship now accepts Bitcoin (BTC) as payment
Novelship, Asia-Pacific’s largest online sneaker seller, now accepts cryptocurrency payments. The store’s official website explains that it now accepts Bitcoin (BTC), Ether (ETH) and the stablecoin USDT from Tether as an alternative means of payment.
Furthermore, cryptocurrency payments are now offered in all countries where Novelship is accessible. In a press release published on March 16, 2022, Noveship declares that it has entered into a partnership with TripleA, a cryptocurrency payment platform for online or physical businesses.
“We are delighted to help Novelship delight its users, who will now be able to pay directly with their digital wallet,” said Eric Barbier, CEO of TripleA.
Founded in 2017, TripleA is licensed by the Monetary Authority of Singapore. The company claims to meet regulators’ anti-money laundering requirements. TripleA is responsible for verifying the identity of buyers through a KYC (Know Your Customer) form.
Novelship claims to meet customer demand
Novelship justifies the integration of cryptocurrency payments by the high demand from its customers. According to the brand, many users of the store have expressed their “strong interest” in digital currencies.
“At Novelship, we like to stay open to adopting new technologies and innovations on our platform by actively listening to our users. A strong example of this is the internal survey we commissioned, which found that many customers surveyed were interested in alternative assets such as cryptocurrency,” says Richard Xia, CEO of Novelship.
In the press release, TripleA also believes that it is not surprising that sneaker enthusiasts are interested in the world of digital assets. The two sectors have often united in the past. Several sneaker brands, such as Nike or Adidas, have launched their shoes’ non-fungible tokens (NFT).
Mirroring Novelship, many companies are surveying their customers about cryptocurrencies. This is notably the case with Airbnb. During a survey, users of the platform demanded the arrival of payments in digital currencies. Airbnb has therefore committed to looking into the integration of cryptocurrency payments.
More and more businesses are beginning to accept cryptocurrencies as a means of payment. Since the end of 2021, the Mexican chain of stores Grupo Elektra has been accepting payments in Bitcoin (BTC).
Another example is Konzum, Croatia’s largest supermarket chain, which has been accepting Bitcoin and Ether (ETH) since last December. According to Coinmap, there are 29,229 businesses that accept Bitcoin worldwide.