Playboy, a well-known and enduring lifestyle brand, is partnering with The Sandbox Playboy’s “MetaMansion” experience in The Sandbox will include gaming, social play, scheduled events, and ongoing digital collectibles releases that make use of Playboy’s enormous content library, incorporate Playboy’s network of talent, and bring Playboy’s coveted fashion trends and must-attend live experiences into the metaverse.
The Playboy and Sandbox partnership expands on Playboy’s creative Web3 work. With its genesis NFT drop called Liquid Summer, a collection of digital artworks made by reinterpreting art from Playboy’s archive, Playboy made its Web3 debut in the spring of 2021. Unfortunately, the Slimesunday artist-created Liquid Summer collection went out of stock in less than three minutes.
Playboy released its first significant NFT collectibles project, Playboy Rabbitars, in October 2021. Rabbitars and Sandbox LAND owners can participate in exclusive Playboy-branded activities in The Sandbox!
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“We’re thrilled to work with The Sandbox and its best-in-class design and development team to build a premium, customized Playboy gaming and social experience in the metaverse,” said Rachel Webber, Playboy’s Chief Brand & Strategy Officer. “We can’t wait to invite our global Playboy fanbase, and in particular our Rabbitar community and The Sandbox LAND owners, into this new immersive world of Playboy.”
Playboy has been producing ground-breaking entertainment, gaming, artistic, and celebrity experiences for almost 70 years, and The Sandbox offers a dynamic platform for the next wave of innovation.
“Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “We’re pleased to bring its rich archive of content into the metaverse and enable true fans to become virtual neighbors of this iconic brand during a future upcoming LAND sale in Q3 2022.”
