Basketball star Dwight Howard has joined decentralized finance protocol xSigma as an early liquidity provider. This was revealed by the xSigmal today in a press release and marks a significant milestone for the DeFi protocol.
Early Liquidity Provider
Howard joins xSigma in a partnership that would see the basketball star provide liquidity on the defi platform. xSigma also revealed that Howard would promote the platform as its global sports influencer.
The DeFi protocol expects that the partnership with Howard will bring more Liquidity providers and customers to its project. xSigma is a defi protocol that is developed by ZK International group and includes many prominent blockchain personalities in its project. It is also one of the few projects in the DeFi sector that a public company backs.
Dwight Howard is regarded as one of the best basketball players in his era with the player recently winning an NBA title with the Los Angeles Lakers. Howard currently plays for the Philadephia Sixers and has over 6 million followers on Twitter and 2.9 million on Instagram.
As per the development, Jiancoung Huang, CEO of ZK International revealed his delight in bringing Howard onboard the defi platform. We are honored that Dwight Howard decided to participate in our decentralized finance platform. This is a huge step in mass-adoption of blockchain products. xSigma looks forward to bringing more opinion leaders onboard.” he said.
Sports Stars Turning to Cryptocurrencies
The increasing popularity of cryptocurrencies has spread into the sports industry. Several sports clubs have partnership deals with cryptocurrency-based companies.
Sports stars are not left behind, with NFL star Russel Okung becoming the first in American sports to be paid in Bitcoins. Spanish club DUX Internacional de Madrid recently became the first football club to complete a transfer using bitcoins. This latest partnership involving Howard and xSigma bodes well for the development of the cryptocurrency industry.