Gap is America’s largest speciality apparel company offering clothing, accessories, and personal care products for women, men, and children. It recently dived into the NFT space.
GAP Launches NFT collection on the Tezos blockchain
According to an announcement on January 12, Gap is the latest retailer to collaborate with InterPop to launch its first NFT collection on the Tezos blockchain.
“With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history,” said Sines. “I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.”
Through a gamified digital experience, customers can take advantage of the opportunity to purchase limited-edition digital art and physical gap hoodies. Digital collectibles are divided into four tiers: Common, Rare, Epic, and Kind.
Chris Goble, chief product officer and general manager of Gap North America. Stated that Gap has always been at the intersection of music, art and culture, so they are excited about the digital growth opportunities with artists like Brandon Sines.
NFTs will be available for purchase through GAP’s NFT website beginning January 13, with prices starting at around $8.30 and going up to $415.
John Strain, GAP’s Chief Digital and Technology Officer, added that as part of their mission to build lasting customer relationships, their teams continue to innovate. They are excited to see what greener blockchain technology can do for them, and all the new ways it will enable them to connect with our customers.