Cardano Tops the List of Top Brand Intimacy 2022, Dwarfing Bitcoin

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As the general sector matures, various cryptocurrency projects compete for market dominance. Projects with more use cases appear to resonate well with diverse audiences in this line.

According to the MBLM Top Brand Intimacy 2022 report, decentralized blockchain Cardano (ADA) has emerged as the top cryptocurrency brand, with a quotient score of 52.6.

Cardano was ranked 26th overall, surpassing other well-known brands such as vehicle manufacturer Ford (NYSE: F) and food processing firm Nestle.

In other news, Bitcoin (BTC) ranked second among digital asset brands and ranked 30 overall, followed by Polkadot (DOT), which ranked 111 overall. At the same time, Ethereum (ETH) ranked 120th and is the fourth most intimate crypto brand.

Read also: Cardano Founder Mocks Vitalik Buterin in Response to a 5-Year-Old Tweet

The MBLM’s Brand Intimacy Study focuses on the most emotional brands. The ranking employs technological tools such as Artificial Intelligence to assess how consumers bond with the brands they use and love.

The study assesses intimacy by examining intensity, archetypes, and stages on a scale of 0 to 100. The higher the score, the stronger the emotional connection with a brand.

How Cardano Outperformed Bitcoin

According to the study, several initiatives by Cardano developers have pushed the asset to outperform Bitcoin, a widely owned and traded cryptocurrency.

Notably, Cardano’s position has been attributed to its lower investment costs, ability to minimize risks, and the network’s branding, which promotes the network as a platform that seeks to serve all changemakers.

“Cardano is a blockchain platform for changemakers, innovators, and visionaries, providing the tools and technologies needed to create opportunity for the many and the few and bring about positive global change.” According to the study, this could explain why Cardano is the leader in creating emotional connections and stronger bonds with users.

Related article: Binance Welcomes Cardano Node Update As Vasil Hard Fork Launch Approaches

The findings are consistent with the ongoing Cardano network development, which aims to improve the blockchain to take over platforms like Ethereum.

For example, the network is anticipating the Vasil hard fork, which promises to make the blockchain more scalable. Furthermore, according to Finbold, Cardano was the most developed crypto project on GitHub in 2021.