Brooklyn Nets Becomes the First US Professional Sports Team to Join the Metaverse

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Brooklyn Nets Becomes the First US Professional Sports Team to Join the Metaverse
Brooklyn Nets Becomes the First US Professional Sports Team to Join the Metaverse

The Metaverse represents a tremendous shift in how we advance technology as a technocratic civilization. While there is currently no universally accepted definition, the metaverse is most commonly described as a shared virtual space that allows users to maintain persistent identities across platforms, not only for entertainment and connection but also to participate in the global economy.

Brooklyn Nets Plans to Provide a 360-degree Virtual Reality Experience 

According to an announcement on January 16, Brooklyn Nets officially became the first professional sports team to enter the Metaverse. Over the weekend, the NBA team dubbed “Netaverse” unveiled a new innovative video system that can develop photorealistic 3D renderings in a matter of seconds.

With Metaverse, the Nets hope to offer fans a future way to see the NBA. “Netaverse” uses more than 100 high-resolution cameras around the pitch to provide a 360-degree virtual reality experience. The images are then fed directly into Canon’s Free Viewpoint System, which generates detailed 3D models and images of each player on the pitch in real-time. Fans can then position themselves anywhere on the touchline of the field, behind the net, or even in the middle of the field, capturing every corner of the game.

The Nets are the first professional sports team in the United States to use this technology and the first in the NBA to offer fans a 360-degree VR experience. Barclays Center was the first stadium to have these cameras installed.

Opportunity For Change

As always, much of the responsibility will fall on the tech giants to ensure diversity and inclusion are at the forefront of their strategies. We can’t control it, but there are some things we can control. One of the most exciting things about the metaverse is that it’s deregulated and democratized in a way we’ve never seen before. With access to the Internet, a 15-year-old now theoretically has the same skills to create, disseminate and understand web3 as a brand.

While some brands still cling to traditional ways of thinking, this new wave of creativity knows what’s possible and sets new rules. Take for example Ghozali, the 22-year-old Indonesian boy that made over $1Million selling thousands of selfies as NFTs. Recruitment and training must be intensified. We need diverse teams to conceive and create to build a common language and inclusive space. The best thing brands entering the Metaverse can do now is hire, empower, listen, and learn from a variety of creatives and developers.