Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, announced today that it has begun a multi-year exclusive NFT partnership with Cristiano Ronaldo, one of the greatest footballers of all time. Binance will launch a global campaign through this partnership to introduce Ronaldo’s fans to Web3 and provide a compelling entry point into the world of NFTs.
Cristiano Ronaldo and Binance will collaborate to create a series of collections that will be sold exclusively on the Binance NFT platform over the course of the agreement. The first collection, which will feature designs created in collaboration with Ronaldo, will be released later this year.
Cristiano Ronaldo is a world-class footballer who has transcended sport to become an icon in a variety of industries. Through his authenticity, talent, and charitable work, he has amassed one of the world’s most devoted fan bases,” said Binance Founder and CEO “CZ.” ” (Changpeng Zhao). “We are delighted to offer his fans exclusive engagement opportunities to interact with Ronaldo and own a piece of iconic sports history.”
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“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of,” said Ronaldo. “I know the fans are going to enjoy the collection as much as I do.”