Binance Partners With The Weeknd for the First Web 3.0 Powered World Tour

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Binance has shown that it is the world’s biggest cryptocurrency exchange with its latest announcement on Twitter. The exchange platform partnered with star artist, The Weekend and will be the official sponsor of The Weekend’s “After Hours Till Dawn” tour.

Furthermore, the event will hold on 8th July, making it the first global concert tour to integrate Web3.0 technology for an improved fan experience.

#Binance has partnered with 

@TheWeeknd

 to create the first international tour to integrate Web 3 tech: After Hours Til Dawn.

To mark the launch of the tour, Binance will donate $2 million to the XO Humanitarian Fund, which is administered by 

@wfpusa

According to the official blog post, Binance will also team up with HXOUSE, a community incubator for creative entrepreneurs, to release a unique NFT collection for The Weekend’s tour and co-branded tour merchandise. Additionally, attendees’ virtual ticket stubs can also access commemorative NFTs, which will provide unique experiences for fans.

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Binance to Raise $2 Million for the XO Humanitarian Fund

This partnership will allow Binance to contribute to The Weekend’s humanitarian program.

“As a United Nations World Food Programme (WFP) Global Goodwill Ambassador, The Weeknd launched the XO Humanitarian Fund earlier this year to support WFP’s lifesaving emergency operations in hunger hotspots worldwide.”

“To mark the tour’s launch, Binance will donate $2 million to the XO Humanitarian Fund, which World Food Program USA administers. Additionally, The Weeknd and Binance are creating a specially designed NFT collection, and five per cent of its sales will be donated to the XO Humanitarian Fund.” 

This partnership is ready to give cryptocurrency and blockchain a new opportunity to explore the entertainment industry and improve the adoption of web3 worldwide.

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